Case study

Software, explained trade by trade.

Supligo makes ordering and delivery software for food and beverage distributors in the United States, Canada and the United Kingdom. We designed, wrote and built its website: a page for every trade it serves, a help centre and guides that answer what buyers ask.

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supligo.com Supligo homepage on a desktop computer

Live at supligo.com

73pages

12industries, a page each

25help articles

12guides and articles

Counted on the live site on October 26, 2026.

On their phone

Every part of the page has a job.

The meat and seafood page, the way a distributor sees it on a phone.

Supligo meat and seafood page on a phone

A page written for their trade
A 30-day trial, one tap away
Ordered by the piece, priced by the pound
Their customers order in a few taps
Packed by the real weight
Odd weights flagged for a second look
Billed on what was delivered
The questions buyers ask, answered

73 pages.
One for every question.

Twelve trades, six features, pricing, a help centre with 25 articles and twelve guides and articles.

SEO & GEO

Written for Google. Ready for AI.

Distributors search for their own trade, in their own words. So every trade has its page.

SEO

What Google reads first.

meat distributor ordering software

Supligohttps://supligo.com › industries › meat-and-seafood

Meat and Seafood Distributor Software (Catch Weight) | Supligo

Software for meat and seafood distributors: customers order by the piece or case, you pack by real weight, and every total follows what is on the scale.

The product name Google shows
One clean address for each trade
The trade’s own words in the title
How it works, before the click

Search result preview, built from the page’s real title and description.

GEO

Answers AI can quote.

supligo.com/blog Supligo article: ordering software for food distributors in Canada

Named for the question people ask
The short answer first
Signed and dated
Clear sections Google and AI can lift
Tax facts point to the government source

One of twelve guides and articles on supligo.com.

Under the hood

And the work nobody sees.

Facts Google can read.

The product, its price and who it’s for, in Google’s own format.

One address for every page.

Every page has one address Google can count on.

Readable by AI search.

The crawlers behind these answers can read every page.

What we left out, on purpose

Testimonials nobody gave.A sales call before the price.Logos it can’t show.A multi-year contract.

Distributors are busy. The site answers before they have to ask.

Visit supligo.com ↗ All our work

Updated October 26, 2026

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