Example
Live
Live
Live
Live
Case study
A floor you can try before it’s laid.
Lux Floor & Design lays hardwood, herringbone and chevron floors and stairs in Toronto homes and condos. We rebuilt their website around one idea: pick a wood, a pattern and the light, watch the room change, then price that exact floor.
Live at luxflooring.ca
Counted on the live site on October 26, 2026.
Three taps. Eighteen rooms.
The first thing a visitor sees on luxflooring.ca. Try it here.
Illustrated from real wood textures, as on luxflooring.ca. “Price this floor” carries the choice into the consultation form.
Every part of the page has a job.
The homepage, the way a homeowner sees it on a phone.
- Pick a wood, the room changes
- Pattern and light, one tap each
- Price the floor they just made
- An itemized quote, in writing
- Seven floors, a page each
- Each pattern drawn as they scroll
- Call, WhatsApp or book, one tap
Written for the search.
Each kind of floor has its own page, written for what Toronto homeowners type into Google.
Herringbone and chevron wood floors laid in Toronto homes and condos, set out from a centre line. How the patterns differ and what to plan for.
- The studio’s name, as Google shows it
- One clean address per floor
- A title written for the search
- The difference, before the click
Search result preview, built from the page’s real title and description.
And the work nobody sees.
Every address from the old site points to its new page.
The studio, its services and area, in Google’s own format.
Every page is plain HTML that search and AI crawlers can read.
What we left out, on purpose
“Best in Toronto.”A price before anyone measures.Reviews nobody wrote.Clients’ names and addresses.
A floor is personal. The site shows the craft, not the clients.
Want a website like this for your business?
Tell us your business name. A real person designs your new homepage and sends you the link the same day. You pay only if you love it.
Free, no obligation. Prefer to talk? Call or text (647) 562-4308